Malcolm G. Keif

Experience

Professor of Practice, Rochester Institute of Technology, Rochester, NY

Graphic Media Science and Technology

September 2021 – Present 

Taught Team Project, Database Publishing, & Information Architecture coursework for BS in Print and Graphic Media Technology. Served as Graduate Advisor and recruited students for MS in Print and Graphic Media Sciences program. Worked with students to develop unified branding for MS in Print and Graphic Media Sciences program. Served as LinkedIn social media coordinator for PGMS Department.

Professor, California Polytechnic State University, San Luis Obispo

Graphic Communication Department

September 2001 – Present 

Developed curricula in data management for digital marketing and print media (data cleaning, sorting, filtering, data validation, Vlookups, nested IF, SUMIF, conditional formatting, error handling, charts/graphs, Pivot Tables, data analytics, statistical analysis). Developed curricula focused on data exploration and visualization incorporating data workflows using Tableau Prep Builder and Tableau Desktop, as well as Google Analytics custom dashboards. Supervised undergraduate and graduate research in color science, consumer preferences for coatings, and deposition of conductive materials (printed electronics). Supervised Masters theses involving experimental research and statistical analysis using JMP (DOE, ANOVA, T-Test, Regression analysis, and Conjoint/choice research). Taught Microsoft Excel, ERD/database modeling, data visualization, queries, marketing automation, data analytics, digital marketing and programmatic principles. Developed scheduling processes and research tools for assessing student outcomes while academic scheduler and analytics/assessment coordinator for Cal Poly’s GrC Department. Moderate experience with strong growth potential in: MS Access, Adobe Creative Cloud, Alteryx, AWS, Caspio, Google Docs, Filemaker Pro, Linux/shell/bash, Marketo, Python, R, and SQL.

Data Workflow/Variable Data Consultant, San Luis Obispo, CA

DCR Design

September 2023 – June 2024 

Developed complex workflows using Knime for DataMerge application in Adobe InDesign for LA Metro system transportation connection tables.
Used Knime for complex data transformation involving a custom glyph font, character substitution using a data dictionary, and building table for multi-column integration.

Professor, University of Central Missouri

School of Technology

August 1990 – September 2001

Developed curricula and taught six different subjects in graphic arts management. Developed and bundled multiple summer short-courses titled “Quick Shots” targeted at working professionals.

Speaker | Author | Consultant | Visiting Professor

December 1988 – Present

Presented at more than 20 technical conferences and authored and co-authored more than 10 peer reviewed technical research papers. Authored and co-authored three books focused on lean management and print manufacturing. Produced workflow optimization audits, white papers, training materials, and presentations for more than two dozen companies, including PARC, HP, HSBC, Avery Dennison, and Hallmark Cards. Visiting professor at Hochschule München (2014, 2021) and University of Shanghai for Science and Technology (2013) teaching undergrad and graduate courses in Data Analytics and Graphics Tech.

Cost Estimator

ColorGraphics  |  Los Angeles, California

 July 1986 – September 1988

Cost estimated commercial printing jobs. Supported multiple sales representatives servicing clients including Apple, Hewlett Packard, Sun Microsystems, etc.

Education

Ph.D. in Practical Arts / Technology Teaching 

University of Missouri — December 1995

M.A. in Industrial Arts 

California State University, Long Beach — June 1989

B.S. in Graphic Communication 

California Polytechnic State University, San Luis Obispo — June 1986

Certifications& Awards

GCEA Kagy/Prust Life Achievement Award — July 2023 AWS Certified Cloud Practitioner — August 2020 GCEA Hartman/Dennis Support of Education Award — July 2020 XPlor’s Brian Platte Lifetime Achievement Award — May 2015

FlexTech Alliance’s Flexi Award for Technology Leadership in Education — February 2015

PGSF’s Educator of the Year Award — September 2004

Attributes

Characterized by the following:

Analytical thinker

Collaborator Entrepreneurial Inclusive Learner Resourceful